Best Email Marketing agencies in Melbourne, compared properly.
We are not a marketing agency. We help business owners work out which one actually fits, and we do it for free. 5 Melbourne agencies below, researched from who genuinely ranks and gets reviewed for this work.
Better Agencies is free for business owners. We are paid a referral fee by an agency only if you choose to be introduced and you go on to work with them, and that fee is the same regardless of which agency you pick — so it cannot change the order of this list. Nobody on this page has paid for placement, and no agency sees your enquiry unless you ask us to make an introduction.
Information on this page is compiled from public sources and may not be fully accurate or up to date — agency offerings, pricing and availability change. Always confirm details directly with an agency before making a decision.
At a glance
5 Melbourne email marketing agencies, what each is best suited to, and their Google rating. Full write-ups below.
Agency
Best for
Rating
Hamilton Emails
DTC and eCommerce brands wanting a small, specialist email/SMS team rather than a full-service agency.
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Zib Digital
Melbourne businesses wanting email run inside an established, multi-channel agency relationship.
4.8★ (90)
Emote Digital
Melbourne businesses wanting an established full-service shop with genuine Klaviyo/Mailchimp certification.
—
80/20 Digital
Melbourne SMBs wanting email as part of a long-running, broad digital marketing retainer.
—
Wynne Digital
Melbourne Shopify/ecommerce brands wanting email as part of a broader growth-marketing retainer.
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What makes a good email marketing agency
Most agency roundups rank on revenue, headcount, or how much the agency paid to appear. None of that tells you whether the work will suit your business. A good email marketing agency is one whose shape matches your problem — a small local specialist and a large multi-office team can both be the right pick, and choosing the wrong one costs you a year.
How we pick
01
Real presence, not a placement fee
We start from who genuinely ranks and gets reviewed for this work in this market, not who paid to be on a list.
02
What their own site actually says
We read the services, specialisms and case studies each agency publishes themselves, rather than taking a pitch at face value.
03
Fit over size
A nine-person specialist and a forty-person team can both be the right answer. We flag who each agency actually suits.
04
What is missing
No pricing on the site, no case studies, no clear specialism — we say so, rather than papering over the gaps.
What you should consider
01
Your stage, not your size
A business with nothing running yet needs foundations shipped. A business already getting results needs someone who can find the next percentage point. These are different agencies.
02
Local vs national fit
If your customers are in one city, a local specialist with local runs on the board usually beats a national generalist. If you sell everywhere, the reverse is often true.
03
How much of your own time this needs
Some engagements need your input weekly, others run mostly hands-off. Ask what they need from your side before you sign.
04
What happens after month twelve
Ask what the account looks like a year in and who owns the assets. If the answer is vague, that is the answer.
Best Email Marketing agencies in Melbourne
Ranked by who they suit, not who pays. Sourced from real Google Business Profile standing for "email marketing agency melbourne", verified against each agency's own site.
A DTC email and SMS marketing agency founded in 2022, headquartered in Sydney with a Melbourne presence. States it has served 100+ brands and generated $40M+ in email revenue for clients including Scooch, VUSH and Epokhe. Rated 4.7/5 across 3 reviews on Clutch.
A full-service digital agency trading since 2009, running email marketing as one channel inside SEO, paid ads, web and AI services, with offices across most major Australian cities.
Location
South Melbourne VIC
Focus
Email marketing, SEO, paid ads, web, AI services.
Pros
Trading since 2009 — long track record
4.8-star rating across 90 Google reviews
Google Partner and Meta Business Partner
Worth knowing
No email-specific case studies detailed on the page
Owned by holding group SquadHQ, not independent
Suited to
Melbourne businesses wanting email run inside an established, multi-channel agency relationship.
A full-service agency offering email marketing, SEO, search and social advertising and CRO, with certified partnerships across Klaviyo and Mailchimp as well as Meta and Google.
Location
Hawthorn, Melbourne
Focus
Email marketing, SEO, paid search and social, CRO.
Pros
Certified on both Klaviyo and Mailchimp — flexible platform coverage
Multiple Clutch awards for design, development and SEO in Australia
Named clients include Puma and Bakers Delight
Worth knowing
No team size or years-operating figure disclosed
Email sits alongside a wide service list rather than being the specialism
Suited to
Melbourne businesses wanting an established full-service shop with genuine Klaviyo/Mailchimp certification.
A 14+ year digital marketing agency running email campaigns as part of a broader SEO, content, social and PPC offering, with several quantified ROI case studies.
Location
South Yarra, Melbourne
Focus
Email marketing, SEO, content, social, PPC.
Pros
14+ years trading
Multiple named clients with specific ROI figures published (e.g. 1,800% ROI for Betta Fire Protection)
Named account team members listed publicly
Worth knowing
ROI figures are agency-reported, not third-party audited
Client roster skews small/local business rather than ecommerce brands
Suited to
Melbourne SMBs wanting email as part of a long-running, broad digital marketing retainer.
A Melbourne digital marketing agency covering SEO, Google Ads, paid social and Shopify development, with marketing automation/email as part of its ecommerce growth work.
Location
Melbourne
Focus
SEO, Google Ads, paid social, Shopify — email/automation bundled in.
Pros
No lock-in contracts
Published, specific ecommerce growth result (one client from $9k to $90k in monthly sales)
Worth knowing
Email/automation isn't a dedicated service page — it's bundled into broader ecommerce marketing
No team size, years-operating or Klaviyo/Mailchimp partner status published
Suited to
Melbourne Shopify/ecommerce brands wanting email as part of a broader growth-marketing retainer.
Need help choosing?
Send us your site and your situation and we will tell you which of the agencies on this list actually fit — including when the answer is none of them.
Takes about a day. No obligation, and no agency contacts you unless you say so.
What you get back
A short shortlist, with the reasoning for each pick
The rough budget the work you described actually needs
A warning if what you are being sold does not match what you need
An introduction if you want one, and nothing at all if you don’t
Real people — you’ll deal directly with Caleb and the team.
About the author
Caleb Harward
Co-founder, Better Agencies
Caleb has spent years working with and around marketing agencies, which is where the idea for Better Agencies came from. He has sat in enough pitches to know that the agency that presents best is rarely the one that fits best. He writes these comparisons so business owners can see the trade-offs rather than a list of superlatives.
Tell us what you need
A short brief is enough. We read every one and reply within a day with a shortlist and the reasoning behind it.
Free for business owners, always
No sales calls, and no agency contacts you unless you ask
A straight answer, including when nobody on the list fits
By Caleb Harward